Let’s build connections, and shape the future of creativity.

FRIDAY FOUNDRY

ach season, Friday Foundry brings emerging creatives and industry leaders together for open conversations. Topics are proposed by the next generation and explored in group sessions led by seasoned professionals. The twist? Every guest gets one hour of complete carte blanche.

Next up: the Cannes Edition, taking place during Cannes Lions on 26 June at Artbox Cannes Villa from 10:00–13:00. Join speakers including Jolyon White, Founder and CCO of 10 Days London, and Odile Breffa, Strategy Lead at INNOCEAN Berlin, for a morning of conversation, insight, and creative exchange.

> Claim your seat right here

MISSION

Bringing emerging talent and industry leaders together to shape the future of creativity through one-hour sessions co-created from idea to execution. These sessions are concise, purposeful, and collaborative:

✎ Young talent gain direct exposure to real-world challenges, mentorship, and portfolio-building opportunities.

✎ Professionals contribute fresh perspectives, mentor emerging
voices, and stay connected to the next generation’s needs and methods.

✎ Each session is co-created, ensuring relevance, practical learning, and measurable outcomes.

By involving emerging talent at every stage, we foster learning, build meaningful connections, and spark innovation.

EDUCATIONAL TERRITORIES

  • Through the creative sessions with seasoned professionals you are able to connect with like-minded people within the industry and actively work on your own career path.

  • We will source the most inspiring and forward-looking people within the industry. Our aim is to have people who rise above the average and are able, even today, to outdo all other through various means.

  • All the session mentors have one thing in common they all know how to think for themselves. Are actively involved within the industry, not only as an employee.

  • We love to work together with people who are challenging the boundaries of sustainability in our commercial space.

  • Learn how to turn creative thinking into practical outcomes. Applied creativity teaches people to move beyond ideas for their own sake and shape them into usable solutions—products, processes, services, or strategies that solve real problems. Skills learned include framing problems to invite inventive approaches, combining divergent idea generation with convergent evaluation, prototyping quickly to test assumptions, and using feedback to iterate. Learners also develop techniques for collaborating across disciplines

  • Where do ideas come from? how do you come up with them? and how can you foster your creative thinking?

  • The core of the program is coaching based.

  • Another must is whenever a session start people first link-up with each other via Linkedin or Whatsapp.

FRIDAY FOUNDRY EVENTS

20—03
(Finished)

Friday Foundry
1st Edition @CAKE Film
Amsterdam

Prins Hendrikkade 192-A
Amsterdam, The Netherlands

26—06

Friday Foundry
Cannes Lions Edition
@The Artbox Cannes Villa
Get your tickets here

56 Av. Jean de Noailles
Cannes, France

tbd

Friday Foundry
3rd Edition

Let’s create something meaningful together.